www.laurette.net / projects / 2005 / What Do They Wear At Frieze Art Fair?
show / project
Matthieu Laurette presents
WHAT DO THEY WEAR AT FRIEZE ART FAIR?
21–23 October 2005
Daily guided tours of Frieze Art Fair led by international fashion experts:
PETER SAVILLE
Friday 21 October 2005, 3pm
ISABELLA BLOW
Saturday 22 October 2005, 3pm
KIRA JOLLIFFE & BAY GARNETT
Sunday 23 October 2005, 3pm
Access to the tours is included in the Frieze Art Fair admission ticket however places are limited.
Reservations for each day’s tour can be individually booked at the Information Desk from 11am on the day.
> FRIEZE ART FAIR
5-9 Hatton Wall, London EC1N 8HX
Tel +44 (0)20 7025 3970
Fax +44 (0)20 7025 3971
Email info@friezeartfair.com
www.friezeartfair.com
exhibited work
Matthieu Laurette presents
WHAT DO THEY WEAR AT FRIEZE ART FAIR?
21-23 October 2005
Daily guided tours of Frieze Art Fair led by international fashion experts Peter Saville, Isabella Blow and Kira Joliffe & Bay Garnett.
Commissioned and produced by Frieze Projects 2005
Photo by Polly Braden
press release
Press release
Matthieu Laurette presents
WHAT DO THEY WEAR AT FRIEZE ART FAIR?
21–23 October 2005
Daily guided tours of Frieze Art Fair led by international fashion experts:
PETER SAVILLE
Friday 21 October 2005, 3pm
ISABELLA BLOW
Saturday 22 October 2005, 3pm
KIRA JOLLIFFE & BAY GARNETT
Sunday 23 October 2005, 3pm
Access to the tours is included in the Frieze Art Fair admission ticket however places are limited.
Reservations for each day’s tour can be individually booked at the Information Desk from 11am on the day.
> FRIEZE ART FAIR
5-9 Hatton Wall, London EC1N 8HX
Tel +44 (0)20 7025 3970
Fax +44 (0)20 7025 3971
Email info@friezeartfair.com
http://www.friezeartfair.com
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PROJECT OUTLINE
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Matthieu Laurette has been invited to make a project at the Frieze Art Fair responding to the idea of the tour format. Laurette has asked a selection of the world’s leading fashion experts to conduct tours of Frieze Art Fair. Instead of commenting on the art works on display, the experts focus on the visitors and their fashion styles. The experts become both guides and performers; their distinct personalities and abilities create a special atmosphere through fashion’s highly specific vocabulary and a sense of occasion that shapes the artistic vision of the artwork.
Laurette’s daily tours led by international fashion experts are accessible to art fair visitors and will take place on Friday 21– Sunday 23 October at 3.00pm. Access to the tours is included in the Frieze Art Fair admission ticket however places are limited. Reservations for each day’s tour can be individually booked at the Information Desk from 11am on the day.
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FRIEZE ART FAIR / FRIEZE PROJECTS
21–24 October 2005
http://www.friezeartfair.com
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Frieze Art Fair is one of the world’s leading contemporary art fairs. Now in it’s 3rd successful year it is regarded as the
fair to discover cutting edge contemporary art. The fair presents 150 of the most dynamic contemporary art galleries in the world and features Frieze Projects is a high profile public arts commissioning opportunity for artists and in 2005 features innovative new works by Michael Beutler, Jay Chung & Q Takeki Maeda, Henrik Håkansson, Roger Hiorns, Matthieu Laurette, Martha Rosler, Donald Urquhart, Richard Wentworth, Ian Wilson, Cathy Wilkes and Andrea Zittel with collaborating institutions Stedelijk Museum Bureau Amsterdam (SMBA) and the International Artist Studio Programme in Sweden (IASPIS).
Frieze Projects, all of which will be unveiled at Frieze Art Fair 2005, are expanding this year to encompass physically ambitious sculptural projects; film and video commissions - screened in The Artists Cinema - and a daily performance programme.
Frieze Projects, Talks and Education are curated by Polly Staple and commissioned under the auspices of Frieze Foundation which is generously supported by the Arts Council England and the Culture 2000 programme of the European Union (2005 – 07), in association with the International Artists Studio Programme in Sweden (Iaspis), Stockholm; Stedelijk Museum Bureau Amsterdam (SMBA); Project, Dublin; Platform Garanti Art Center, Istanbul; and Sala Rekalde, Bilbao.
Frieze Projects are presented in association with Cartier.
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MATTHIEU LAURETTE
http://www.laurette.net
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Matthieu Laurette (b.1970) is a French artist based in Paris and New York. Recent exhibitions and projects include Populism, CAC, Vilnius, Lithuania; Kunstverein, Frankfurt, Germany; Stedelijk Museum, Amsterdam, Netherlands and National Museum, Oslo, Norway (2005), Déjà vu, The 7th International Look-alike Convention at Dia Art Foundation's Fall Gala, New York (2004), ‘GNS (GLOBAL NAVIGATION SYSTEM)’, Palais de Tokyo, Paris and ‘Publicness’, ICA, London (both 2003). Laurette also participated in the 49th Venice Biennale curated by Harald Szeemann (2001). In 2003 Matthieu was awarded the Ricard S.A. Award for the most innovative artist under 40 years in France.
Matthieu Laurette is represented by Yvon Lambert, Paris / New York , Deweer Art gallery,Otegem , Blow de la Barra, London
Works of the artist will be available on Yvon Lambert's booth F6 at Frieze Art Fair.
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PETER SAVILLE
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Peter Saville is one of the most important designers working today. Since making his name twenty years ago as art director and co-founder of Factory Records, the legendary independent record label, he has created iconic graphics for such bands as Joy Division, New Order, Suede and Pulp. Saville has also worked extensively in the fashion industry for clients including Jil Sander, Yohji Yamamoto and Christian Dior; as well as executing corporate identity projects for ABC Television, Mandarina Duck and Mercedes-Benz. In the visual arts, Peter Saville's clients have included the Whitechapel Art Gallery and Natural History Museum in London and Centre Georges Pompidou in Paris. He now concentrates on his own creative projects, consulting for corporate clients - including Givenchy and Selfridges - on branding and identity issues and the development of fashion multimedia. Saville conceived SHOWstudio with long-time collaborator, Nick Knight. Saville had a one-person biopic exhibition at the Design Museum, London in 2004 which toured internationally. He will unveil his archive in November 2005 in 'Peter Saville Estate' his new project at Migros Museum, Zurich.
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ISABELLA BLOW
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Isabella Blow is Fashion Director for Tatler magazine, but is also well known as a promoter of fledging designers, such as Alexander Mcqueen, whose entire postgraduate collection was purchased by Blow. She has worked on the fashion pages of numerous publications including Tatler, The Sunday Times and Vogue, where she used her position to champion her favourite designers. She is also renowned for her eccentric sense of style, and often uses her front-row position at fashion shows to draw attention to her current choice of outfit and hat, often changing up to six times a day. She has forged many friendships within the design world, including milliner, Philip Treacy. To celebrate this particular collaboration, they curated the exhibition ' When Philip met Isabella' which originated at the Design Museum, London in 2002 and went on to tour the various Guggenheim Museums around the world. To further this successful partnership, they also founded the model agency 'Superstars' in 2003. Over the past eight years, she has also worked with crystal company Swarovski, linking them with designers such as Alexander McQueen and Julian Macdonald.
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KIRA JOLLIFFE & BAY GARNETT
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In 1997 Kira Jolliffe launched acclaimed underground style 'zine ‘‘Cheap Date’ in London. About thrifting, and by extension anti-fashion, Vogue has called Cheap Date ‘the hippest new rag in town’ and The Times scratched its head and wondered ‘is this the start of the trash revolution?’. Co-editor Bay Garnett came on board in 2001 for it's New York launch, injecting in it a big dose of glamour and notoriety, and soon the pair were given the title, 'thrift pioneers’. The magazine has contributors such as Anita Pallenberg, Chloe Sevigny, Liv Tyler, Debbie Harry, Sophie Dahl, Michel Houellebecq, the Hilton sisters, Karen Elson and Erin O'Connor. Bay has been since 2002 been Style Director for British designer Matthew Williamson, and a Contributing Editor for British Vogue. In 2004 she designed a limited edition range for Top Shop and consulted for the label Chloe. Kira is an editor, publisher, consultant and former costume stylist.
invitation card
Frieze Projects and Talks brochure
related publication
'Yearbook 2005-2006', 2005.
**New 27 October 2005 ** 
"Isabella Blow in on tour'", The Art Newspaper (London), (October 23, 2005): Frieze Daily edition.
**New 27 October 2005 ** Bishop, Claire. "Scene and Herd: Mum's the Bird'", Artforum.com (New York), (October 26, 2005).
related links
www.friezeartfair.com/projects
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www.laurette.net / projects / 2005 / What Do They Wear At Frieze Art Fair?